Cart 0



Whatifstore it is not just an e-commerce of accessories and gift ideas, but it is a collector of brands.

What do we do? We select products for emerging brands and well-established and we put them on our platform.

Our real goal, however, is to create new synergies. In fact, the next step is to create a capsule collection with various brands to be the first distributors of new collections to be launched online.

Whatif? is born from a choice. And You? Do you will continue to make you choose or you will finally select your choice?” (Fabrizio De Andrè).


What if? is born from the curiosity of two girls Irene Ferrante & Fiamma Andrioli, who lived in London, New York and Los Angeles and after that they met at the Roman cobblestones.

Irene is well known in the television environment. Mainly, though, she is daughter of art, she grew up in the world of goldsmith and destined to carry on the family brand.

Fiamma is a popular influencer, cool hunter and expert in the digital world.

What if? was born out of this meeting, the desire to share the experience of creativity and discovery.


The first collection of What If? is born from a collaboration with the master Pietro Ferrante, well known jeweler with thirty years experience in the excellence of the handmade in Italy and known throughout the world for its fashion jewelry, such as rings with skulls, crosses and rock accessories.


What can you find in our e-commerce platform? A wide selection of rock and glamorous accessories to grow each day in view of new collaborations.

Unisex and casual jewels made of galvanized brass from 27 euro that, on request, can also be produced in silver and precious materials.

Lots of accessories like baseball hats with provocative and ironic slogans and dry bags for the sports.

Our selection is for all those who want to wear accessories that reflect mood and symbols that tell strong personalities and life stories.

Our collections of low-cost accessories and jewelery, are strictly composed of Made in Italy products manufactured by Italian artisans with quality materials and accessible to all.

If you are looking for an original gift for her or him, if you find the gift for Valentine’s Day or the gift for Christmas time, if you simply want to surprise someone you care, you are on the right web site.


  • Customer Assistance and information:
  • Collaborations: